The Launching of JOYKIDS Classic Series – JOYLEE ᴗ Grow up with joy

The Launching of JOYKIDS Classic Series

Hello Joykids

Posted on June 19 2018

With the launch of JOYKIDS Classic Series, we have received many inquiries about the new lingerie. Here in this blogpost, we are going to share about the frequently asked questions that we have received from our customers.


How did the idea of Classic Series started?

How it started was simple. As usual my besties and I were having a random chat about everything, from work to life. One of my besties just gave birth, and she complained with us on how much tedious that she had to go through being a new mum who's on her way to learn and get adapted. She likes everything about having her little princess, but she just felt too tired and troublesome.

Out of curiousity, I asked further, and got to know that the main issue was the troubles during breastfeeding, changing diapers, etc. We talked about how great it could be if mothers can "have-it-all", having the perks of raising child without the drawbacks of it. And out of nowhere, the idea of having that "dream bra for every mum" just sparked like that. It got us very excited to be part of the ideation from scratch.

So we did some research, interviewed more mummies, and finally the picture becomes clearer for us - a maternity, nursing bra for every mummy. From the first sketch, second sketch, more sketches.. then to contacting our friend in the manufacturing line, to production.. the whole process was nothing but more and more exciting to us.

And at last, the "dream bra" became a real thing, then came the "dream panties"... Having the "dream lingerie" on our hold we knew that it could work for every mummy, that's why we can't wait to share it with more mummies out there!

Why is it called the Classic Series?

When we first sketched the prototype of the “Dream Bra”, looking at the sketch, the first word that came across our mind is “Classic”. The word “Classic” brings the meaning of elegance, class and charm. These are the feelings that we hope every single lady wearing our lingerie will feel within themselves.

That is how the idea of “Classic Series” incepted. With the majority of the ladies nowadays admiring luxe couture fashion, we want to bring in the sense of elegance and classic sensibility to the most intimate outfit of ladies - the lingerie.

When you wear the Classic Series, we hope to evoke elegance, class and charm within you by the way you wear it effortlessly and subtly with grace. Yet, still emphasize on your body curve. Such sense of classical elegance will make you feel sophisticated and confident that you would want to wear it again and again!

What about Firming?

A “Dream Lingerie” has to be comprehensive enough to comprise all the ideal features that you want in one piece. Hence, as much as we want to emphasize on the sense of classic and elegance through our lingerie wear, we also want to put sensibility and functionality into consideration, which brought upon the reason why we insist on using fabrics that are comfortable, elastic, and stretchable.

“Firming Lingerie” is made using silky smooth fabric that stabilizes and maintains your body shape. We make it so stretchable that you can wear it at different stages of your life, including pregnancy and post-pregnancy. Have no worries on your ever changing bust, because the fabric grows together with you.

Do I really need to buy another set of lingerie?

Clothes do not wear you, you wear the clothes. Finding the comfortable and convenient set of lingerie is as important as finding your outfit of the day. From the feedback that we have been receiving from our customers, it is indeed proven that you need to start investing in selecting the best fit lingerie for yourself.

A good lingerie is worth for the convenience that deems priceless. Take our Classic Firming Bra as example, it comes with the design of ond-hand access clip and full-drop away bra cup, that allows you to breastfeed easily and promptly. Its considerate design that comes without the underwires and embedded with removable ultra absorbent bra pads, prevent you from feeling uncomfortable and inconvenient during breastfeeding.

While for our Classic Firming Brief, it gives you the silky smooth sensation besides providing you the necessary support in maintaining your body curve. Similar with Classic Firming Bra, it pushes up and holds your body in shape, molding perfectly with your body curve that you will forget that it’s even on.

Most importantly, a set of good lingerie can stay with you as long as you want to.

We want you to stay comfy, convenient and confident all the time. Hence ladies, compromise no more at choosing your best fit lingerie!

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