Our Story – JOYLEE ᴗ Grow up with joy
THE BIRTH OF JOY
It all began when JOYKIDS founder Olivia Chew wanted to prepare herself for motherhood. The curious mother-to-be found an overwhelming variety of babycare products in the market.
Which to choose- what to get first? Many single mothers and young families out there also found it challenging to choose what’s best for their babies.

Thus, JOYKIDS was born.
BABY STEPS OF JOY
At JOYKIDS, we’ve made it our mission to be here with you, every step of the way. From baby’s nighttime sniffles to happy smiles. We aim to make every experience with your child a joyful one.
GROW UP WITH JOY
You’re growing up as a family- so are we! From parent-to-parent, we want to share helpful tips and ideas from others who have been in your shoes. We believe that a warm, inclusive community will let us all nurture our loved ones together. Parenting will be the enjoyable experience it’s meant to be with JOYKIDS.

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